In recent years, William Hill has caught up a considerable amount of lost ground to become the major player its history deserves. A rival to Ladbrokes in terms of corporate size and longevity, William Hill is a true bookmaking giant and now has a more vibrant feel about it. This has been aided by arguably the most listened to sports radio station in the UK supporting its strong live betting coverage. This includes its excellent horse racing and greyhounds commentaries.
A huge range of in-play markets have been added following recent and costly development changes and the company is very much in the mould of its no nonsense Chief Executive Ralph Topping.
William Hill was founded in 1934 and offers betting services online, on the phone or in its chain of shops across the UK. The company employs 16600 people in the UK, Ireland, Israel and Bulgaria.
William Hill Online was established in 2008 and serves clients in 175 different countries. Bets can be made in 11 different currencies and the website has been translated into twenty different languages.
Like with most bookmakers, poker, casino, lotteries, bingo and games are just as important as sports betting and William Hill excels in these fields with a wide range of different gaming options available. William Hill also ran their own Fantasy Football competition during the World Cup.
Hills is one of the most trusted names in UK sports betting and offers markets on most major sporting events. However, the site is lacking in the more niche sports, with rivals such as Paddy Power and Betfair stronger in these fields.
However, what it does, it does exceptionally well with many different markets available for individual matches. Even the more obtuse games have a large number of betting opportunities associated with them meaning that the choice of betting options for specific fixtures cannot be rivalled.
Only Betfair can rival their sports news site too, which is one of the most extensive on the Internet. The site is bristling with unique content and features podcasts as well as informative and in-depth articles on the latest big events in the world of sport. Furthermore, all sports that William Hill covers are represented. The site also covers stats and facts, and is one of the most diverse in terms of material published. Well-known writers such as Robbie Savage, Ron Atkinson and Derek McGovern also feature.
William Hill offers £30 in free bets to new customers.
Sports Betting News June 25, 2010 13:03 |