One of the early bookmakers to recognise the tax advantages of locating off shore, Victor Chandler has embraced the internet but has been faced with a number of strong opponents in the middle ground it occupies.
Great free bet offers and effective promotion keep the brand towards the fore in a global market and the company looks to offer best odds whenever it can. However, it is another operation to suffer from a lack of supporting in-play content with good in-running commentary nowhere to be seen. Despite this criticism, there are some in-play markets available on individual events, with many betting options featured.
Started in 1925 at Walthamstow Greyhound Stadium, the Victor Chandler we know today was created in 1946 and started to grow when it took advantage of the change in the law which legalised betting shops in 1963. The company prospered in the south-east of England and in the 1990s, the current Victor Chandler (who took over running the company in 1975 from his father, Victor Chandler senior) recognised the growth in foreign markets by accepting football wagers from far-eastern clients. Shortly afterwards, he opened an office in Antigua to enable these punters to bet tax-free.
In 1996, Victor obtained a betting licence in Gibraltar and by 1999 he had moved the whole company there to get around the 9% betting tax in the UK. Since then, the company has grown due to its online presence, aided significantly by its poker and casino divisions. Half a million customers in 160 different countries and a turnover in excess of £1billion proves that “The Gentleman Bookmaker” has significant appeal.
As well as extensive casino and poker sections, there is a wide selection of online games. There is also a substantial financials section and a live casino option is a unique twist on a facility that is ubiquitous in the online gaming community.
In terms of sports, the main ones are well represented but many of the niche competitions are simply not there. Football and racing are the two most prominent sports, with markets available for most soccer leagues throughout the world. Even for the less popular leagues, there is still a reasonable variety of different markets on which to bet for individual matches. This puts Victor Chandler ahead of some of its major rivals.
Victor Chandler also offers an extensive football and horse racing results service and, again, this focuses on many different worldwide events. They also run a Nottingham Forest microsite, in line with their sponsorship of the club, which includes a modest amount of special offers and video interviews.
A small World Cup microsite suggests that Victor Chandler are looking into creating unique content, which is something they desperately lack. However, the company does run a blog with high quality sports news and betting articles about a variety of sports. The highlight of this is a ‘Beat Victor’ feature but you do feel that this section of the site really needs to have greater prominence if they are to compete with their rivals.
Victor Chandler offers a free £100 bet and £25 casino bonus for new customers.
Sports Betting News June 25, 2010 13:03 |