Bwin

The Austrian bookmaker is huge in Europe and has teamed up with a number of football clubs as it looks to get maximum exposure from sponsorship. Real Madrid, AC Milan and Bayern Munich are the three most famous clubs associated with bwin. The company is also an official partner of MotoGP and FIBA.

Its football markets are extensive but coverage of sports dear to the UK such as horse racing are lacking as the company appears to focus on other territories. Strong supporting live content is also a significant absence although there is a modest in-play service which includes sports such as football, tennis, volleyball and beach volleyball.

Claiming that they don’t just talk about fun and excitement, they make it happen; bwin urges customers to join in the excitement, regardless of whether they are a beginner or a pro. Statistically, their website is translated into 22 different languages and they have markets on over 90 different sports. These includes staples such as football and cricket, as well as more niche sports such as chess, lacrosse, schwingen and cross country skiing.

Like most bookmakers, bwin have branched out into mobile services as well as casino, poker and online games. The latter include hi-lo, virtual sports, dice games, arcade and slots, table games and card games, whilst there are also 85 different casino games to choose from.

Bwin also offer a sports statistics service as well as results and livescore sections. They also have an extensive ‘how to bet’ tutorial and have experimented with video virals, recording a guide to the 2010 FIFA World Cup. The company also runs a ‘Bet of the Day’ service which charts how customers are betting on a specific chosen market and a ‘Last Minute Bets’ section highlights the upcoming sporting events.

Bwin offer up to £30 in free bets when new customers register.