Betfred

Betfred has a reputation as being the punter’s friend and a wide range of bonuses and special bets certainly give backers every opportunity. Company owner Fred Done loves to take on the punter and that rivalry adds a fun element to the betting experience. The self-titled “Bonus King” offers many daily bonuses on horse racing but the company is now just as synonymous with football and all other sportsbook products. Indeed, as the sponsor of events like Snooker’s World Championship, Betfred offers unique sports betting opportunities across a range of domestic and international markets.

The company is also not afraid to shelve out on great customer-friendly content, much of it exclusive, with loads of live football racing, dogs and cricket commentary and incisive betting articles on its betting.betfred content site where Fred himself also contributes to an informative site. They are also becoming pioneers in in-play betting, with a vast range of different sports being covered.

Started in 1967 by brothers Fred and Peter Done, Betfred’s story starts in Salford, Greater Manchester. The company has grown in the intervening years and now operates over 750 shops in the UK and has one of the biggest online presences of any bookmaker. It is now recognised as the world’s biggest independent bookmaker and they are also the official in-stadium and online gaming partner for Wembley Stadium.

Betfred are one of the big four UK bookmakers and operate an annual turnover in excess of £1.5billion. In 2005 and 2006, the company moved into online casino, bingo, poker, lotto and games, as well as providing unique mobile phone betting coverage. The company also runs a dedicated Spanish site.

Betfred claim to have been responsible for a number of betting firsts, including being the inventor of the Lucky 15. They were also the first bookie to offer ‘best price’ guaranteed races, the first firm to create a ‘betting shop millionaire’ and the first company to offer singles on football matches. They were also the first bookmaker to payout on disqualified horses after stewards’ enquiries.

New customers receive £50 in free bets as a welcome bonus to get your account up and running.